The Challenge
To solidify brand awareness and leverage the collective Power of Berkley, they needed a formal visual system that provided structured rules of alignment without smothering the agility that drove each Berkley Business’s success.
The Solution
In a close partnership with developer IDP, TWIO acted as the creative director, UI/UX architect, and brand guardian to engineer a corporate-wide migration from scattered WordPress platforms to an enterprise Drupal and Acquia multi-site framework. This structure allows Berkley to maintain unified, secure hosting and deploy universal security or features across the entire network, while also giving individual Businesses simple, intuitive local content controls.
To prevent the websites from feeling uniform, we executed a library of five layout themes. Each theme establishes a standardized, cohesive menu structure, module set, optimized SEO, and full ADA accessibility compliance, but leaves room to be styled with an individual company’s unique colors, graphic textures, industry photography, and interactive layouts. To back this up with measurable data, we built custom event tracking into Google Analytics (GA4) across the entire platform, giving Berkley Businesses immediate, actionable insight into user behavior.
The Impact
This systematic, multi-year migration has launched 52 individual websites to date (with 27 remaining), proving that digital consolidation can coexist with entrepreneurial autonomy:
- SEO Authority: Berkley Businesses that transitioned to the new Drupal framework secured an average 30% increase in organic search traffic.
- AI Search Optimization: Because the sites are built on clean, modern code bases, they achieved an average 108% increase in AI search traffic, successfully indexing Berkley’s specialized insurance lines inside LLM discovery platforms (such as ChatGPT and Claude).
- Enterprise Compliance: Eliminated corporate risk by delivering ADA, cookie, and global privacy compliance across global domains.
By partnering to design a standardized yet customizable framework, TWIO successfully built a scalable digital platform that highlights individual unit expertise while protecting and leveraging the Fortune 500 strength of Berkley.
Key Deliverables
- Enterprise Website Migration Strategy: Re-engineered platform architecture (WordPress to Drupal/Acquia multi-site framework).
- Multi-Theme UI/UX Systems: Five custom-designed, fully compliant, and configurable design themes.
- ADA & Global Compliance Engineering: Seamless integration of universal accessibility standards, cookie compliance, and data privacy safeguards.
- Search Engine & LLM Optimization: Advanced SEO planning and semantic structuring built for modern AI search scraper indexing.
- Content & Creative: Content Development, Print Ads, Signage, and Event Handouts
- Decentralized Content Management: Simplified administrative dashboards and asset libraries built for easy local Berkley Business management.
Step 01
Strategy First.
We began by understanding the firm’s brand voice, target audiences, and business goals before a single piece of content was planned. Every touchpoint was built on a foundation, not a guess.
Step 02
Create & Execute.
Our cross-functional team — Brand, Creative, Digital, and Web — collaborates to produce content that is visually compelling, on-brand, and purposefully timed across all channels.
Step 03
Measure & Refine.
We track performance and manage the brand’s presence in real time — continuously refining the strategy so the firm stays relevant and its audience stays engaged.
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What Clients Say
Thank you for the amazing team you put on our project. They were the most intelligent, patient, and skilled individuals I have had the pleasure to work with. What amazed me most was their willingness to collaborate and iterate. The TWIO team never let this slow them down and never complained. They just put their heads down and figured out how to make it meet our vision. They always added great ideas to help complete the vision.
One thing that really stood out to me was TWIO’s collaborative and dynamic approach to developing our website. Their designers, writers and project managers were all-hands-on-deck to create an aesthetically-pleasing website that is easy to navigate and drives business dev.
Working with TWIO is a true partnership. They take the time to understand our business needs and work with us to bring our visions to life. TWIO is always helping to enhance our brand, ensuring a consistent and comprehensive feel to our marketing materials. They are professional, dedicated and timely – everything you want in a marketing agency!
