The Challenge
With an 85-year history of excellence, Ray Quinney & Nebeker (RQN) found itself at an intersection of legacy and modernization. The firm was looking to move away from reactive, ad-hoc projects and implement a proactive marketing strategy that drove measurable growth and contributed directly to firm revenue.
They needed a partner who could translate their legal services into a contemporary verbal and visual identity that resonated with diverse audiences across the spectrum of business, corporate and personal legal needs.
This foundational need tied directly into a larger requirement for a partner who could implement and execute a comprehensive marketing strategy designed to meet three critical goals: solidifying the firm’s reputation as one of Utah’s premier law firms, ensuring brand and marketing efforts contributed directly to firm revenue growth, and establishing a more sophisticated framework for business development programming.
This foundational need tied directly into a larger requirement for a partner who could implement and execute a comprehensive marketing strategy designed to meet three critical goals: solidifying the firm's reputation as one of Utah's premier law firms.
The Solution
TWIO reimagined RQN’s brand by defining a new verbal identity that positioned the firm as an evolving partner for modern business. We modernized their visual identity through updated graphics and design standards, then rebuilt the firm’s website to serve as an interactive, user-friendly lead-generation tool.
This created the foundation for an ongoing, collaborative relationship spanning:
01
Content Campaigns
02
Social Media Management to Targeted Digital Advertising
03
Event Promotion for Major Annual Seminars
04
Content Development
05
Print Ads
06
Digital Ads
07
Email Design
08
Signage & Event Handouts
By The Numbers
18
Projects Delivered
Full-page & half-page placements
12
Practice Area Booklets
Comprehensive service guides
30
News Posts
Established
The Impact
The primary value of this partnership is the shift from one-off tasks to a sustainable, systematic rhythm. By becoming a dedicated collaborator, TWIO is a contributing partner in RQN’s place as one of Utah’s premier firms.
What Makes RQN a Top Utah Law Firm
Elite Rankings and Professional Recognition
Market Dominance in Key Utah Industries
A Client List of Heavy Hitters
Deep-Rooted History and Culture
Sustained Outcomes
Media Leadership and Public Insight
Robust Civic Engagement and Philanthropy
Global Reach through "Terralex"
Influence in Government Relations and Public Policy
Key Deliverables
- Brand Strategy: Comprehensive Brand Verbal Identity & Messaging Map
- Visual Identity: Visual Identity Standards, Brand Style Guides, and New Graphic Designs
- Web & SEO: Full Website Redesign, Technical SEO Infrastructure, and Ongoing Maintenance
- Digital Programming: Multi-channel Digital Campaigns (Social, Digital Ads, Design) and Email Marketing
- Content & Creative: Content Development, Print Ads, Signage, and Event Handouts
- Event Support: Promotion for the Annual Tax Seminar and WLG Annual Event
Step 01
Strategy First.
We began by understanding the firm’s brand voice, target audiences, and business goals before a single piece of content was planned. Every touchpoint was built on a foundation, not a guess.
Step 02
Create & Execute.
Our cross-functional team — Brand, Creative, Digital, and Web — collaborates to produce content that is visually compelling, on-brand, and purposefully timed across all channels.
Step 03
Measure & Refine.
We track performance and manage the brand’s presence in real time — continuously refining the strategy so the firm stays relevant and its audience stays engaged.
Let's
Talk
We would love to hear about your brand and business challenges, even if you are not sure of the next steps. No pitch, no strings attached.
What Clients Say
Thank you for the amazing team you put on our project. They were the most intelligent, patient, and skilled individuals I have had the pleasure to work with. What amazed me most was their willingness to collaborate and iterate. The TWIO team never let this slow them down and never complained. They just put their heads down and figured out how to make it meet our vision. They always added great ideas to help complete the vision.
One thing that really stood out to me was TWIO’s collaborative and dynamic approach to developing our website. Their designers, writers and project managers were all-hands-on-deck to create an aesthetically-pleasing website that is easy to navigate and drives business dev.
Working with TWIO is a true partnership. They take the time to understand our business needs and work with us to bring our visions to life. TWIO is always helping to enhance our brand, ensuring a consistent and comprehensive feel to our marketing materials. They are professional, dedicated and timely – everything you want in a marketing agency!
