Mike earned his Bachelor’s degree in Advertising from the University of South Carolina and brings over a decade of hands-on paid media experience across Google, Meta, LinkedIn, TikTok, and emerging ad channels. Throughout his career, he has led paid strategies across a wide spectrum of sectors, including apparel, manufacturing, hospitality, home services, and much more.

As Digital Ads Manager at TWIO, Mike operates on the philosophy that performance advertising should build strong connections between businesses and their ideal customers, rather than just generating noise. He focuses on eliminating wasted ad spend, aligning cross-platform targeting with real business pipelines, and navigating constant platform updates to ensure campaign dollars drive measurable growth.

Fast Facts:

Known around the office as "The Enigma"
Craftsman outside of work who makes custom rugs and paints in his spare time
Avid traveler who has explored over 10 countries outside the US
Dog lover, frog collector, active kickball player, and paddleboarder