The Challenge
Ventum, a direct-to-consumer (D2C) bicycle manufacturer, redefines performance cycling from its home base in Heber City, Utah. After relocating from Miami in 2020 to immerse itself in the outdoor lifestyle of the Uinta Mountains, Ventum sought a partner to elevate its e-commerce presence and marketing strategy.
This foundational need tied directly into a larger requirement for a partner who could seamlessly integrate with Ventum’s in-house marketing team to reinvigorate their digital storefront and enhance multi-channel marketing efforts.
This foundational need tied directly into a larger requirement for a partner who could seamlessly integrate with Ventum’s in-house marketing team to reinvigorate their digital storefront and enhance multi-channel marketing efforts.
The Solution
TWIO seamlessly integrated with Ventum to deliver daily support across platforms. By weaving brand identity directly into product design and digital experiences, TWIO transformed Ventum’s presence to ensure every ride — and every digital interaction — became an extension of the brand’s ethos,
delivering performance, style, and connection.
This created the foundation for an ongoing, collaborative relationship spanning:
01
Creative Direction & Design
02
Product Branding (Graphics & Colorways)
03
Organic Social Media Management
04
Digital Advertising
05
Ecomm Website Development
06
Print Marketing Materials
07
Daily Marketing Support
08
Event Activation Marketing
By The Numbers
86,256
Instagram Post Interactions In 2025
6,435,974
Facebook Impressions In 2025
5,077,661
Instagram Page Views In 2025
99%+
Consistent Email Deliverability
500K+
Emails Delivered Year-to-Date
28
Campaigns across Events, Athletes, and Product
The Impact
The primary value of this partnership is driving measurable ROI daily, fueling sales, and propelling Ventum’s continued growth in the competitive D2C market while celebrating the Ventum ethos.
Fostering Cycling Community
- User-generated athlete event highlights
- Custom-produced short films showcasing culture
- Meaningful, daily community interactions
- Translating brand into the physical ride
Sustained Outcomes
- Streamlined UX and user-focused interface
- Interactive build, save, share, and purchase tools
- Seamless integration with BigCommerce
- Measurable daily ROI fueling direct sales
Key Deliverables
- Creative Direction & Design: Collaborating closely with the product team to craft striking graphics and colorways that seamlessly align with the brand’s strategy.
- Product Branding: Graphic design, color stories, illustration, and product design that transforms bikes into tangible expressions of cycling culture.
- Digital Marketing & Organic Social: Full Website Redesign, Technical SEO Infrastructure, and Ongoing Maintenance
- Ecomm Website Design & Management: Developing an interactive bike builder and a clean, high-performing interface integrated with BigCommerce.
- Content & Creative: Content Development, Print Ads, Signage, and Event Handouts
- Marketing Materials: Designing and producing multi-page print materials focused on key bicycles, soft goods, and evergreen branded content.
Step 01
Strategy First.
We began by understanding the firm’s brand voice, target audiences, and business goals before a single piece of content was planned. Every touchpoint was built on a foundation, not a guess.
Step 02
Create & Execute.
Our cross-functional team — Brand, Creative, Digital, and Web — collaborates to produce content that is visually compelling, on-brand, and purposefully timed across all channels.
Step 03
Measure & Refine.
We track performance and manage the brand’s presence in real time — continuously refining the strategy so the firm stays relevant and its audience stays engaged.
Let's
Talk
We would love to hear about your brand and business challenges, even if you are not sure of the next steps. No pitch, no strings attached.
What Clients Say
Thank you for the amazing team you put on our project. They were the most intelligent, patient, and skilled individuals I have had the pleasure to work with. What amazed me most was their willingness to collaborate and iterate. The TWIO team never let this slow them down and never complained. They just put their heads down and figured out how to make it meet our vision. They always added great ideas to help complete the vision.
One thing that really stood out to me was TWIO’s collaborative and dynamic approach to developing our website. Their designers, writers and project managers were all-hands-on-deck to create an aesthetically-pleasing website that is easy to navigate and drives business dev.
Working with TWIO is a true partnership. They take the time to understand our business needs and work with us to bring our visions to life. TWIO is always helping to enhance our brand, ensuring a consistent and comprehensive feel to our marketing materials. They are professional, dedicated and timely – everything you want in a marketing agency!
