Brand + Web Strategist
Liz’s collegiate background lies in design, journalism, creative writing, and user experience / website development. Earning a BA in Communication from Westminster University, Liz began her marketing career at her alma mater, working her way from Editorial Assistant to Interim Editorial Director in the Office of Marketing and Communication. During her time there, she worked on every communication piece produced by the college — from copywriting and editorial feedback, to ideation and photography direction. She became immersed in the university’s brand, ensuring all messaging and design reflected the core of the Westminster experience. Now, on the agency side, she works with clients to actualize their brands — from creating authentic messaging, to strategizing big rock content implementation, to developing website content journeys and everything in between.