We began our partnership with KORU by conducting a comprehensive research process with the objective of building a revitalized KORU brand (distinct from the former RMS). This process entailed interviewing both internal and external constituents to form a well-rounded understanding of KORU, its strengths, and its opportunities for growth. Additionally, we employed rigorous quantitative analysis and used Qualtrics software to come to a naming decision.
Next, our design team went to work developing new logos and visual brand standards that aligned well with the verbal brand. Our web team also went to work revamping a website according to the newly developed brand standards, with fresh logos, imagery, and language.
Additionally, our digital team collaborated and continues to collaborate with KORU’s in-house marketing team to roll out social media campaigns across Facebook, Instagram, and LinkedIn that resonate with the correct target audiences. The digital team also provides expertise in publishing schedules and understanding market analytics.
In (February 12, 2020) we helped KORU put on a weekend-long celebration marking the uplisting of the company to the NASDAQ. This project required excellent project management, planning, and logistics, as well as on-site support. We provided the KORU team a comprehensive suite of services for this event, including event planning, program and messaging concepting, speech/remarks collaboration, video, photography and social media planning, public relations planning, and much more.