Ray Quinney & Nebeker
Utah’s Premier Law Firm
TWIO began working with Ray Quinney and Nebeker (RQN) — one of the leading law firms in Utah — in the winter of 2018. TWIO was tasked with revitalizing RQN’s verbal brand, evolving its visual identity, bringing a new website to life and deploying multi-channel digital marketing to drive business development. RQN’s mandate — its foundational business objective — is to be Utah’s premier law firm.
CLIENT
Ray Quinney & Nebeker
FOCUS
Verbal Brand
Visual Identity Evolution
Brand Storybook
New Website
Video / Photography
Content Development
Digital Marketing
Print Ad Campaign Development
TWIO began working with Ray Quinney and Nebeker (RQN) — one of the leading law firms in Utah — in the winter of 2018. TWIO was tasked with revitalizing RQN’s verbal brand, evolving its visual identity, bringing a new website to life and deploying multi-channel digital marketing to drive business development. RQN’s mandate — its foundational business objective — is to be Utah’s premier law firm.
TWIO took on this brand challenge project with an all-hands-on-deck approach. TWIO brand strategists, project managers, writers and designers set to work developing RQN’s verbal and visual brand identities ultimately producing a brand storybook, messaging map and graphic standards as the foundation for all subsequent marketing communications programming. Next, the team redesigned RQN’s website into a modern, aesthetically-pleasing platform that is easy to navigate and organized by legal practice areas of focus. The TWIO team produced a photo and video shoot that populated RQN’s content hub along with the key deliverable of a brand overview video that told RQN’s story via moving pictures. Then our web specialists, armed with great visuals, dug deep into written content, using keyword research based on current term searches to bolster online SEO visibility. As an ongoing project, TWIO writers work with individual attorneys to create multi-channel content pieces that both demonstrate RQN’s thought leadership and support its business strategy of being Utah’s best collection of lawyers.
Since 2018, TWIO has acted as an extension of RQN’s marketing team. We provide creative and strategic direction, product content and design work, and manage digital campaigns.
“Our partnership with TWIO has always been collaborative and symbiotic. Right from the beginning, they listened openly to our objectives, and I’ve been impressed with how they are able to execute effective marketing strategies across the board. They also have a great rapport when they work with individual attorneys or firm subgroups.”
Justin Toth
Shareholder, Ray Quinney & Nebeker
DIGITAL ADVERTISING
The goal of our digital advertising strategy is to improve brand awareness of the firm and establish RQN as the premier law firm in Utah in a variety of practice areas. We also support business development efforts by driving qualified leads to the site.
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