More
More

Ray Quinney & Nebeker

Utah’s Premier Law Firm

Services

Verbal Brand

Visual Identity Evolution

Brand Storybook

New Website

Video / Photography

Content Development

Digital Marketing

Print Ad Campaign Development

TWIO began working with Ray Quinney and Nebeker (RQN) — one of the leading law firms in Utah — in the winter of 2018. TWIO was tasked with revitalizing RQN’s verbal brand, evolving its visual identity, bringing a new website to life and deploying multi-channel digital marketing to drive business development. RQN’s mandate — its foundational business objective — is to be Utah’s premier law firm.

No items found.

1,100+

Completed ad goals

925K

Ad impressions

2MM

Revenue growth in 2019 compared to 2018

97%+

Increase off individual attorney names when searched

Challenge

TWIO took on this brand challenge project with an all-hands-on-deck approach. TWIO brand strategists, project managers, writers and designers set to work developing RQN’s verbal and visual brand identities ultimately producing a brand storybook, messaging map and graphic standards as the foundation for all subsequent marketing communications programming. Next, the team redesigned RQN’s website into a modern, aesthetically-pleasing platform that is easy to navigate and organized by legal practice areas of focus. The TWIO team produced a photo and video shoot that populated RQN’s content hub along with a key deliverable of brand overview video that told RQN’s story via moving pictures. Then our web specialists, armed with great visuals, dug deep into written content, using keyword research based on current term searches to bolster online SEO visibility. As an ongoing project, TWIO writers work with individual attorneys to create multi-channel content pieces that both demonstrate RQN’s thought leadership and support its business strategy of being Utah’s best collection of lawyers.

No items found.

“Our partnership with TWIO has always been collaborative and symbiotic. Right from the beginning, they listened openly to our objectives, and I’ve been impressed with how they are able to execute effective marketing strategies across the board. They also have a great rapport when they work with individual attorneys or firm subgroups.”

Justin Toth
Shareholder, Ray Quinney & Nebeker

Process

TWIO took on this brand challenge project with an all-hands-on-deck approach. TWIO brand strategists, project managers, writers and designers set to work developing RQN’s verbal and visual brand identities ultimately producing a brand storybook, messaging map and graphic standards as the foundation for all subsequent marketing communications programming. Next, the team redesigned RQN’s website into a modern, aesthetically-pleasing platform that is easy to navigate and organized by legal practice areas of focus. The TWIO team produced a photo and video shoot that populated RQN’s content hub along with the key deliverable of a brand overview video that told RQN’s story via moving pictures. Then our web specialists, armed with great visuals, dug deep into written content, using keyword research based on current term searches to bolster online SEO visibility. As an ongoing project, TWIO writers work with individual attorneys to create multi-channel content pieces that both demonstrate RQN’s thought leadership and support its business strategy of being Utah’s best collection of lawyers.

No items found.
No items found.

Outcomes

Thanks to our close client-relationship, diligent project management and collaborative teamwork, TWIO has reinvigorated Ray Quinney & Nebeker’s 80-year-old brand and set it on a path to achieve continued growth and its stated business objectives. With documented verbal and visual brand identities, a new website, integrated email marketing, print ad and digital advertising campaigns, RQN is owning its targeted digital real estate. Strategic planning, focused execution, hard work and collaboration has delivered great results. The bottom line is that TWIO's efforts helped grow RQN top-line revenue grow more than $2MM year-over-year. TWIO is honored to partner with Ray Quinney & Nebeker in its effort to bring its strategy to life.

Our recent Branding work
No items found.