Women to Women

Digital

Challenge

Women to Women

Build a truly authentic community of brand loyal fans / consumers and help Blizzard-Tecnica attract and retain a loyal community of women consumers in North America and Europe.

Solution

In 2017, TWIO kicked off a global social ad campaign built on the foundation of brand, community, and sharing valuable content to answer why the product helps women ski better and enjoy a better life. The campaign grew the women’s social media audience by 22%. In 2018, the business objective pivoted. Goal 1: drive traffic to the newly launched microsite. Goal 2: increase the fan community.

Scope of Work

Outcomes

1,100+

925K

2m

97%

Result

In 2018, TWIO drove serious traffic to the womentowomenski.com site. 54% of traffic came from TWIO’s social media efforts. In two years, the women’s audience increased 28%. Through a combination of ads and storytelling, TWIO built a truly authentic community of brand loyal fans / consumers and helped Blizzard-Tecnica achieve its business objectives.

Build a truly authentic community of brand loyal fans / consumers and help Blizzard-Tecnica attract and retain a loyal community of women consumers in North America and Europe.

In 2017, TWIO kicked off a global social ad campaign built on the foundation of brand, community, and sharing valuable content to answer why the product helps women ski better and enjoy a better life. The campaign grew the women’s social media audience by 22%. In 2018, the business objective pivoted. Goal 1: drive traffic to the newly launched microsite. Goal 2: increase the fan community.

In 2018, TWIO drove serious traffic to the womentowomenski.com site. 54% of traffic came from TWIO’s social media efforts. In two years, the women’s audience increased 28%. Through a combination of ads and storytelling, TWIO built a truly authentic community of brand loyal fans / consumers and helped Blizzard-Tecnica achieve its business objectives.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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