Berkley One

Branding

Challenge

Berkley One

Create a brand strategy that communicates a position of market leadership, subject matter expertise and best-in-class people and products. Berkley One was a new insurance start-up, backed by its parent, W. R. Berkley Corporation, #369 in 2017 Fortune 500.

Solution

TWIO created a name, a dynamic corporate identity and a clear, consistent verbal brand including a mission, vision, positioning and value proposition. Berkley One delivers the industry’s more innovative and high-quality portfolio of specialized insurance products and services designed to protect the lifestyles of a contemporary segment of high-net worth individuals and their families.

Scope of Work

Outcomes

1,100+

925K

2m

97%

Result

TWIO helped Berkley One successfully deploy their new company brand, built on the bedrock brand principle of “accountability” and showcase why and how Berkley One produces positive outcomes for its distribution network and its insureds. Check out the Keynote that Kathleen Tierney, Berkley One’s President, delivered at the 2018 Guidewire Conference.

Create a brand strategy that communicates a position of market leadership, subject matter expertise and best-in-class people and products. Berkley One was a new insurance start-up, backed by its parent, W. R. Berkley Corporation, #369 in 2017 Fortune 500.

TWIO created a name, a dynamic corporate identity and a clear, consistent verbal brand including a mission, vision, positioning and value proposition. Berkley One delivers the industry’s more innovative and high-quality portfolio of specialized insurance products and services designed to protect the lifestyles of a contemporary segment of high-net worth individuals and their families.

TWIO helped Berkley One successfully deploy their new company brand, built on the bedrock brand principle of “accountability” and showcase why and how Berkley One produces positive outcomes for its distribution network and its insureds. Check out the Keynote that Kathleen Tierney, Berkley One’s President, delivered at the 2018 Guidewire Conference.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

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