Berkley One

Branding

Create a brand strategy that communicates a position of market leadership, subject matter expertise and best-in-class people and products. Berkley One was a new insurance start-up, backed by its parent, W. R. Berkley Corporation, #369 in 2017 Fortune 500.

TWIO created a name, a dynamic corporate identity and a clear, consistent verbal brand including a mission, vision, positioning and value proposition. Berkley One delivers the industry’s more innovative and high-quality portfolio of specialized insurance products and services designed to protect the lifestyles of a contemporary segment of high-net worth individuals and their families.

TWIO helped Berkley One successfully deploy their new company brand, built on the bedrock brand principle of “accountability” and showcase why and how Berkley One produces positive outcomes for its distribution network and its insureds. Check out the Keynote that Kathleen Tierney, Berkley One’s President, delivered at the 2018 Guidewire Conference.

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