All projects have a start and finish, but it’s the project progress and quality of the end result that makes it successful or not. There are a lot of factors that play into knowing if a project was successful or not but the bottom line is pretty simple—is the client happy? There will always be milestones and speed bumps while working on a new project but it is how you approach those milestones that matter. We will review concepts and steps that are extremely important to follow on every project.
To succeed in all projects small or large, you must establish a list of clear goals and objectives. These are created by the client and deployed by the agency. Both parties must have an understanding as to what the end result will be. If parties are on different pages, the end result will not be cohesive or successful.
Support from senior management and co-workers is always important. If your team does not agree with the work that they are producing or they do not know what the business objectives are, how are they to produce the correct results? All team members should give a 100 percent.
The most important step in a project (at least to a project / production manager) is working within a realistic time schedule with resources and adequate funds to support it. Creating a work-back schedule with timelines and milestone clearly indicated is the only way the client and the agency can produce the end result in a reasonable environment. If the client is under the impression that a project will be completed in three weeks and the actual time is six weeks, they will be unimpressed because expectations are not being met. Both the client and agency need to work within the established timelines but also have a flexible approach to change as unexpected items do arise from time to time.
The next step that goes han-in-hand with the above statement is the use of clear communication channels. It is imperative that if a project is taking longer than expected the client is aware of this and can accommodate as needed. Internally, we use Asana to track our work schedules and timelines. Asana is a great resource for posting final files, internal and external collaboration, and links with Gmail accounts.
We also use Slack, which is perfect for day-to-day communications and project interactions/notifications. Of course good old fashion in person one-on-one communication never fails!
Another important aspect while working through a project is effective leadership/conflict resolution. This is external and internal; everyone needs to be aware of who the leadership is if a conflict or question were to arise.
All clients are different, take in account past experiences but do not let them dictate the project from start to finish. No client is to be treated the same; any and all projects are unique and should be treated as such. In the end, we all want the same result, success.