Humble Beginnings
December 4, 2019

My name is Will Shepherd, and I am the Art Director at TWIO. I have been with the company for almost five years. My educational background is a BFA in graphic design from Appalachian State University. After completing my degree in 2013, my fiancé and I decided to make the move from North Carolina to Utah.

I was really excited about the move and I planned on hitting the ground running with applying for jobs once we arrived. After submitting 20+ applications to a handful of different companies, I was optimistic I would land one. Weeks passed and I was still waiting for a response for next steps. I quickly realized that this was not going to come easy and that I needed to find some form of work to pay my bills. I had a neighbor who owned a painting business that was looking for some help. I now had a job, just not the one was hoping for.

I had been painting for about three months when my boss said that we were headed to Peter Weaver’s house to do some work. I got a little bit of Peter’s backstory on the way and came to find out that he was the CEO of Tecnica Group at that time. Not thinking much of it, we got to his house and got to work. Not only was his home impressive, but both he and his wife were very hospitable.

Time continued to pass, and I finally got a call back from backcountry.com for a designer position. I was pretty stoked on the possible opportunity and I was going to do my best to crush the interview. After several rounds of interviews, I got an email letting me know that they went with another candidate. To say I was disappointed would be understatement, but life goes on.

A couple of months passed by, and the creative director that interviewed me reached out to see if I would be interested in a job at an agency named TWIO. He had left backcountry.com and was working at TWIO and looking for designers. Given that I had not held a true designer position, I accepted the job readily.  

After working at TWIO for about six months, we picked up a new client: Blizzard/ Tecnica. One of the projects TWIO was tasked with was creating a brand standards storybook. Around this time the previous year, I was painting the CEO of Tecnica Group’s house, and now, I was working on the company's brand book. The take away from this blog is to trust the process and never forget the path you took to get where you are today.

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