Journal

We share our thoughts on design, business and life in general.

Created on:

October 30, 2019

Humble Beginnings: The Triangle of Truth

Ina fast-paced agency environment, clients are always wanting something, and they seem to want things fast, cheap and good. Here is the reality that clients need to accept: It is referred to as “the triangle of truth.” The triangle is made up of fast, cheap, and good, but you can only ever have two of the elements.

Created on:

October 17, 2019

It’s Not What You Say, It’s How You Say It

My name is Cat Mullin and I am the Digital Content Coordinator at TWIO Brand. I spend a large amount of time monitoring and managing a variety of social media platforms for our dynamic set of clients. Different clients have different needs and adapting to their voice and goals through social media is consistently my main focus. I also have to keep in mind how the company is perceived through their storytelling and content. 

Created on:

October 7, 2019

Project Managing with Purpose

TWIO Brand has a diverse set of clients, and our processes are constantly evolving to fit their needs. As Project Coordinator, the key to successfully overseeing a project is having a clear process and staying organized. The process will evolve to fit the client’s preferences but the outline remains the same. If you follow this process for each client, you no longer need to worry about steps and instead can direct your focus toward keeping the project organized and the client happy. Below are three steps that I follow for each project. Each step has helped drastically with keeping a clear objective and successfully executing the project from start to finish. 

Created on:

September 19, 2019

The Power of Storytelling when Building a Brand

Arielle Gordon-Rowe is the Copywriter and Brand Strategist here at TWIO. Between contributing articles to various ski magazines, hosting her own radio talk show, and dabbling in journalism, writing has always been the lens through which she makes sense of the world. Through these experiences, Arielle has known that storytelling is a powerful tool to articulate identity—be it the identity of an individual, a community, or a brand.

Created on:

September 11, 2019

4 Things You Should Know about Producing a Trade Show Booth

Four recommendations for anyone endeavoring to exhibit at a trade show: Outline a purpose, Think outside the box, Take lead generation seriously, and Allocate resources in a meaningful way.

Created on:

August 15, 2019

Carly Driscoll, Digital Marketing Director of TWIO Brand Accepted Into Forbes Communications Council

Carly Driscoll, Digital Marketing Director at TWIO Brand, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Carly, was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

Created on:

July 22, 2019

TWIO Collaborates with Volunteers of America

This year at the annual Building Owners and Managers Association (BOMA) International conference, TWIO teamed up with Volunteers of America, Utah and some of the biggest names in commercial real estate to address a worthy cause: homelessness. Homelessness is something that directly impacts the commercial real estate industry, which is why these organizations—known as the BOMA Cornerstone Partners*—decided to donate items for hygiene kits that were distributed to homeless members of our local community.

Created on:

March 20, 2017

Differentiation goes digital

A decade and a half into the 21st century, it’s useful to pause and reflect on just how fundamentally digital technology has transformed the way we conduct business and live our lives. These last 20 or so years will be remembered for the way they transformed the world into a form that has come to be described as “virtual.”

Created on:

July 22, 2016

Fostering a Strategic Social Media Program

Social Media is becoming the go to place for mainstream marketing efforts, Yes! Social Media is as easy as gathering photos and then posting, sharing or tweeting them out to the world, not so fast!

Created on:

August 17, 2016

Tracking Projects from start to completion

All projects have a start and finish, but it’s the project progress and quality of the end result that makes it successful or not. There are a lot of factors that play into knowing if a project was successful or not but the bottom line is pretty simple—is the client happy?

Created on:

May 26, 2016

Design vs Art

Graphic design = art / art = graphic design. Before we argue whether or not the equation is reflexive, let’s first determine whether it’s even valid. It’s a topic that has been debated ever since the first graphic designer emerged from the ooze a couple of centuries ago. So before we ask, “are they the same?” it might be better to ask: “how are they different?”

Created on:

August 7, 2017

WooCommerce, BigCommerce vs. Shopify - What is the best ecommerce platform for you?

First question to ask yourself, your team or your client is what are the business objectives? The comes who is your audience / consumer base? What functionality do you need as your business expands? We will spend sometime in this blog outlining the overall high-level pluses and minuses with each platform to try to help you along your ecommerce path.

Created on:

September 24, 2018

TWIO Brand White Paper – Building Brands in the Digital Age

Nearly two decades into the 21st century, it’s useful to pause and reflect on just how fundamentally digital technology has transformed the way we conduct business and live our lives. These last 20 or so years will be remembered for the way they transformed the world into a form that has come to be described as “virtual.” The first half of the Internet’s initial two decades witnessed a focus on the technology itself. By contrast, the second half has been characterized by a sharpening of that focus toward technology’s true power: the ability to maximize and support relationships and build communities. Hard to believe it was only at the outset of the Internet’s second decade that revolutionary social media platforms along with the mobile technologies of smart phones and tablets upon which they rely, began to emerge. Today those tools have become so globally embedded and deeply acculturated, it seems they’ve been around forever

Created on:

October 7, 2016

7 things you should never say to a graphic designer

Designers depend on the content to dictate what the design will look like. Think of it as the blueprints to the design. Mocking up a look and feel is one thing, but to try to design a finished product with no content is very inefficient for everyone.

Created on:

January 12, 2018

Using Data to Make the Right Decisions For Your Clients

A couple years ago on Facebook, if you got an ad click for $0.30, you would be getting real bang for your buck. Now based on a recent report from AdStage — “Q3 2017Paid Search and Paid Social Benchmark Report” — those days of cheap clicks are gone. With more and more brands entering the space and creating endless amounts of content, every business is competing for attention. According to this study, the lowest CPC is $0.86 and the highest is $8.63 among the most popular digital channels. This data arms us as an agency to recommend the best channels per campaign objectives to help our clients get the most ROI.

Created on:

March 29, 2016

Telling Stories

The sole purpose of a brand is to serve as a tool for distinguishing or differentiating a product, a service, a company, or an individual from other, similar entities, thus improving its competitive position and (ideally) enabling a premium price or a premium position. Or both. It does so by acting as a stand-in, a kind of shorthand for superior features, proprietary technology, history, philosophy, innovation, and personality that comprise the entity the brand is designed to represent. In fact, the concept of a brand has become so overarching it is often used as a generic substitute for the word “company,” “business,” or “organization.” As in, “the brand was forced to declare bankruptcy after three decades in business.”

Created on:

October 25, 2017

The Age of the Empowered Buyer

In a recent study conducted by Gartner, the world's leading information technology research and advisory company, 57% of the purchase decision is completed before a customer even calls a supplier. Which might have some wondering how is this much of the purchasing decision already completed without ever speaking to someone from my organization? While another report conducted by SiriusDecisions, a global research and advisory firm, indicates that 67% of the buyer’s journey is now done digitally. We are in the age of the empowered buyer.

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